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Digital Marketing Executive

​Who We Are

Founded by Qi Huan and Ginny Gan, both award-winning dancers with extensive professional careers and teaching experience, Ballet Quarter is a ballet school based in Singapore that strives to provide access to a well-balanced, comprehensive and high quality dance education to cater to every student’s abilities, goals and aspirations. Be it a young dancer taking their first steps into a dance studio, a teenager/adult looking to take their dance training to the next level, or an aspiring dancer hoping to pursue dance professionally, Ballet Quarter offers something for everybody.

Responsibilities

  • Develop and manage digital marketing campaigns, including database marketing, email marketing, social content strategy and ad campaigns

  • Analyse marketing initiatives to improve marketing effectiveness and ROI

  • Optimise website structure and content for search engines (SEO), and strengthen paid search (SEM) strategy

  • Design, build and maintain the organisation’s online / social media presence

  • Identify trends and competitor insights, to optimise the organisation's multi-channel marketing strategy, spend and performance

  • To be responsible for producing quality website content to ensure online objectives are met

  • Planning and executing the organisation's social media content calendar (all channels)

  • Curate innovative content for buzz articles, EDMs and social media copy to increase organic search visibility

  • Oversee CRM to streamline leads management, and drawing insights to inform conversion strategy

  • Assist in any photography or videography needed in the execution of social media campaigns

  • Any other related administrative duties

Qualifications / Requirements

  • Diploma or Degree in Marketing and/or related field

  • Min. 2 years of experience in Digital Marketing, with proven experience in social media marketing for business accounts

  • Proficiency in end-to-end ad campaign management on GoogleAds and Facebook Ads Manager

  • Strong creative mindset and able to work independently with a strong sense of initiative

  • Strong communication and interpersonal skills

  • Have a passion for social media and interest in the dance industry

  • Have a good understanding of digital marketing strategies and managing accounts

  • Usage of creative software such as Photoshop, Illustrator, Canva, Illustrator, InDesign, Premier Pro, etc.

  • Previous experience in agency setting is an added advantage!

Benefits

  • Salary Range: $3000-$4,200

  • Commensurate with experience / proven track record

  • Medical and dental insurance coverage

  • Complimentary or discounted dance classes at Ballet Quarter

  • Opportunities for international development and related career progression

Apply Now

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